Mitchie Brusco (a professional skateboarder and X Games gold medalist) started SkateIQ to help skaters of all ages and skill levels break through their plateaus and reach their full potential. His customized coaching approach is unmatched in the industry.
To help brand his company, he required a logo design that was simple, memorable, and one that uniquely conveyed the services he offered.
The final logo design includes the letters “i” and “Q” in a bold icon lockup. The dot of the letter i represents a person standing at the top of a skateboard ramp (created from the stem of the Q) about ready to drop in.