Best in Games (BIG) is a 74,000-square-foot entertainment center located in the Ypsilanti and Ann Arbor area.
BIG brings a variety of experiences: a glow golf selfie museum, indoor go-karting, a ninja warrior course, a drop tower, axe throwing, football bowling, trampolines, bumper cars, virtual reality, laser tag, and more than 125 arcade games.
An operation this big (and fun!) needed a logo to match. The logo design I created brings the company name to life showing it grow from small to BIG! The design mimics the vastness of the facility itself and also uses the exclamation point to help integrate the words “Best in Games”.
The logo design was purposefully made simple enough to use in various mediums as the pictures here show.