Client: Pangea’s Pizza
Location: Traverse City, MI
Project: Logo Redesign
Specializing in artisan hand-tossed pizzas with fresh toppings, Pangea’s is known for its creative and unique combinations.
Pangea’s was in need of a rebrand for a few reasons. Their old logo was too busy, difficult to reproduce, and did not reflect their brand’s artisan and family-friendly personality. It was simply a literal representation of Pangea (a supercontinent that existed hundreds of millions of years ago) with the company name slapped over it.
The new logo I created, sticks with the Pangea theme, but instead of land masses, I used pizza slices. The weathered texture and font give it a handmade feel, which reflects the product they deliver.
The logo I created is versatile working well at very small sizes and gives the client the look and feel they were desperately needing.