Pangea’s Pizza

Client: Pangea’s Pizza
Location: Traverse City, MI
Project: Logo Redesign

Specializing in artisan hand-tossed pizzas with fresh toppings, Pangea’s is known for its creative and unique combinations.

Pangea’s was in need of a rebrand for a few reasons. Their old logo was too busy, difficult to reproduce, and did not reflect their brand’s artisan and family-friendly personality. It was simply a literal representation of Pangea (a supercontinent that existed hundreds of millions of years ago) with the company name slapped over it.

The award-winning logo I created, sticks with the Pangea theme, but instead of land masses, I used pizza slices. The weathered texture and font give it a handmade feel, which reflects the product they deliver.

This logo solution is versatile working well at very small sizes and gives the client the look and feel they were desperately needing.