Hot chicken is a type of fried chicken that is a local specialty of Nashville, Tennessee, and two experienced cooks were determined to bring the best hot chicken to the mitten state. Little Lou’s Hot Chicken was born and my clients put their special twist on an iconic dish.
My client wanted their new brand to be fun and memorable. The illustrated chicken profile with a comb made of a fire and the eyes of something in desperate need of milk creates an unforgettable visual.
I also carried over the logo and brand attitude to a vehicle wrap which grabs customers’ attention and they are constantly getting compliments on.
