Client: Bourbon Journey
Location: Howell, Michigan
Project: Logo Design
Bourbon Journey set out to be a unifying and central resource for all things bourbon and whiskey. Through this brand, my clients wanted to be seen as an approachable and relatable resource for a wide range of bourbon fans (from novice to expert).
This focus on community and having everyone feel like they were a part of a common journey became the inspiration of their business name and provided guidance for the direction I took with their logo design.
Borrowing from the common font styles found in popular bourbon brands, I highlighted the word “our” (representing how one takes ownership in the community’s journey) with a silhouette of a bourbon barrel.
The simple, yet unique wordmark allows the business name to take the spotlight and works well at small sizes and in one color.