Willow River Dental was a new dental studio in downtown Ann Arbor that focused on providing a gentle approach to dental care and striving to create a calm, welcoming environment for its patients.
They desired a calming and simple logo design that hinted at their offerings.
I designed a logo featuring a river created by negative space flowing through a landscape forming a tooth shape.
The logo design is versatile and was applied to other branded elements including business cards and office signage.
