Client: Pathfinder Brand Solutions
Location: Nashville, Tennessee
Project: Logo Design
Pathfinder Brand Solutions helps small companies take their business from direct to consumer (E-commerce, catalog, owned stores, etc) to wholesale/retail customers.
This logo design shows a maze with multiple dead ends representing the struggles brands have when taking their products to wholesale/retailer customers. The mark is shown reversed out on a solid square symbolizing a box containing the client’s product.
The overall icon creates the letter “P” for Pathfinder and is visually neutral/broad so Pathfinder can branch out into any industry they want to dive in to.