Indus set out to help convenience stores and smaller food markets directly connect to wholesale suppliers via a mobile app allowing these vendors to skip the middleman and save money. As a new player in the game, they needed a logo that was memorable and unique.
The abstract logo design shows two dots connected by dynamic lines symbolizing how they represent the buyer communicating with a wholesaler (using a river-like meandering/flowing graphical element). And as a really fun Easter egg, this mark also includes all the letters of Indus.
