Client: Crossfit Bloomfield
Location: Bloomfield, Michigan
Project: Logo Design
CrossFit Bloomfield creates customized workout sessions combining cardio, gymnastics, and weight-lifting while building core strength.
The client was looking for a logo that would be appropriate for people of all ages yet still look professional. I designed a weathered mark focusing on the letters CFB since the actual name of the business was a bit long.
The negative space in the “C” and the short stem of the “F” form a barbell which is a staple of CrossFit workouts.