Cottonwood Equipment Rentals provides equipment big and small to their clients. They were looking for a simple and modern logo design that was memorable and would help tell people what they did.
The logo design I created combines the bucket of an excavator (a piece of equipment they provide for rental) with the letter C making this design uniquely theirs.
The font I used has serifs that mimic the teeth of the excavator bucket helping to make the overall design more cohesive.
