ShapeLog Logo Design

  • Client:
    ShapeLog
  • Location:
    Ann Arbor, Michigan
  • Project:
    Logo Design

The geniuses at ShapeLog invented a device that clips onto any piece of strength training equipment. It automatically captures and interprets accurate strength training data in real-time.

The logo I designed for ShapeLog emphasizes the data collection aspect (bar and line graphs) while creating a shape of a dumbbell reflecting their connection with training equipment.