Le Tour de Franzia

  • Client:
    Le Tour de Franzia
  • Location:
    Madison, Wisconsin
  • Project:
    Shirt Design

I was commissioned by a University of Wisconsin fraternity to design an event t-shirt for their first annual “Tour de Franzia”. I never understood the exact rules of the event, but it involved biking to various locations where a box of Franzia was consumed.

The shirt design borrows the font stylings of the Tour de France and Franzia logos, combining them into an appropriate, yet inappropriate, composition.