The Fit Force

  • Client:
    The Fit Force
  • Location:
    Mason, Michigan
  • Project:
    Logo Design

The FIT Force is a fitness coaching team needing a logo that was clean, simple and a little girly (as their target demographic is women).

The logo I designed creates an empowered person out of the letter “i” with a barbell extending through the “f” and “t”. This along with the cursive font for “force” and the overall color scheme help to give off a feminine, yet powerful, feeling.