Crossfit Bloomfield

  • Client:
    Crossfit Bloomfield
  • Location:
    Bloomfield, Michigan
  • Project:
    Logo Design

CrossFit Bloomfield creates customized workout sessions combining cardio, gymnastics, and weight-lifting while building core strength.

The client was looking for a logo that would be appropriate for people of all ages yet still look professional. I designed a weathered mark focusing on the letters CFB since the actual name of the business was a bit long.

The negative space in the “C” and the short stem of the “F” form a barbell which are constantly used in CrossFit workouts.