Blue Out

  • Client:
    University of Michigan
  • Location:
    Ann Arbor, Michigan
  • Project:
    Shirt Design

The inaugural “Blue Out”, a student-led effort to blanket Michigan Stadium in uniform support for the football team, was staged as the Wolverines hosted intrastate rival Michigan State in 2002. All Wolverine fans were encouraged to wear blue to the game to help provide a united backdrop in the stadium. The Michigan Student Assembly, The University of Michigan Athletic Department, and The Alumni Association asked me to design the commemorative long-sleeved T-shirts for the event.

The design shows a bulging “BLUE OUT” on the front with the famous University of Michigan winged football helmet design as the letter “O”. Over 4,000 shirts were sold in less than two weeks.