Meckley’s Apple Orchard needed a new logo developed to be used to brand numerous product offerings such as: vinegar, wine, honey, pies, bread, cider, donuts, and many more.

We decided that using a literal image of an apple was too specific and did not support their goal of letting visitors know they are more than just an orchard and cider mill.

Instead, I used a signature building on their property as the center piece of the logo design and placed an apple stem/leaf coming out of the roof to give the mark just enough “apple”, but not so much that it’s too overdone. The weathered treatment of the logo design and font mimics the look of apple crates from the 1920s and 1930s and helps give the new mark an old fashioned look.