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	<title>Ann Arbor, Michigan Freelance Graphic Designer &#124; Casey&#039;s Head &#187; Blog</title>
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	<description>Freelance Graphic Designer from Ann Arbor, Michigan</description>
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		<title>2012 Super Bowl Squares Odds</title>
		<link>http://caseyshead.com/2012-super-bowl-squares-odds/</link>
		<comments>http://caseyshead.com/2012-super-bowl-squares-odds/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 17:18:00 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=1006</guid>
		<description><![CDATA[We’ve all been in one of those Super Bowl Squares pools. You know, the kind – where you put a buck in the pot and are assigned a square on a 10×10 grid. Each square corresponds to a pair of numbers, one for the NFC team and one for the AFC team. The score at [...]]]></description>
			<content:encoded><![CDATA[<p>We’ve all been in one of those Super Bowl Squares pools. You know, the kind – where you put a buck in the pot and are assigned a square on a 10×10 grid. Each square corresponds to a pair of numbers, one for the NFC team and one for the AFC team. The score at the end of each quarter — specifically the ones digit for each team’s score — determines which square wins 25% of the total cash pot. For instance, if the Patriots lead the Giants 17-14 at halftime, the person with 7 on the Patriots axis and 4 on the Giants axis wins the cash.</p>
<p>I’ve always wondered which squares were most likely to win. Logic tells you that a combination of 0s, 3s and 7s could be good, while 2s and 5s are not so good. So what squares are the best and which numbers should you hope to randomly draw? I looked at data for all NFL games played since the 2006-07 season to determine the answer to that question, and then I looked at results from past Super Bowls and scores from the 2011-12 Patriots and Giants games to determine your best bets for Super Bowl XLVI in Indianapolis.</p>
<h2>The Basics (Using 2011-12 Data)</h2>
<p><img class="alignleft" title="2012-super-bowl-squares-1" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-1.png" alt="2012 Super Bowl Squares Odds" width="358" height="264" /></p>
<p>There were 256 regular season NFL games and ten postseason games so far this year for a total of 266 games…or more importantly, 1,064 quarters played and 1,064 combinations of winning scores. Even though there are 100 squares on the board, we’ll group like combinations (e.g. 3-7 and 7-3) to make our findings a little clearer.</p>
<p>As expected, the most frequent scores this year ended in 0 (592 times), 7 and 3 – over two-thirds of the possible scores. The least frequent were 2 (42 times), 5, 8 and 9. And the most frequent combinations? 7-0 (151 times), 3-0, 0-0, 7-3 and 7-4. Over 46% of the combinations were made of these five winners. Three combinations did not happen a single time during the past NFL season¬ 2-2, 2-9, 5-5 &amp; 8-8.</p>
<p>(A note about the graphics in this article: I used a color-coding system to show the largest numbers in dark green and the smallest numbers in dark red. The rest of the numbers fall somewhere in the green-yellow-red spectrum.)</p>
<h2>More Details (Using Data From the Past Six Years)</h2>
<p>The disbursement table for 2011-12 looks remarkably the same as the table that includes data from the past five years (consists of all 1,067 regular season and postseason games from 2006-07 through the 2011-12 playoffs). The latter chart, though, obviously includes six times as many data points and may be a slightly better indicator of the true probability of each of the combinations. Here is the hit percentage (since I know some of you would rather see % rather than the raw #) for each combination.<br />
<img class="alignleft size-full wp-image-1008" title="2012-super-bowl-squares-2" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-2.png" alt="2012 Super Bowl Squares Odds" width="620" height="268" /></p>
<h2>Breaking It Down Even More (Quarter-By-Quarter)</h2>
<p>To this point, our data has simply shown the aggregate number of occurrences for each number across all quarters. What the data hasn’t shown is some numbers are better to have in one quarter over another. For instance, you might expect a 0-0 to happen much more frequently at the end of the first quarter (because of a scoreless first quarter) compared to the end of the game.</p>
<p><a href="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-3.png"><img class="alignleft size-full wp-image-1009" title="2012-super-bowl-squares-3" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-3.png" alt="2012 Super Bowl Squares Odds" width="580" height="146" /></a></p>
<p>These numbers show the percentage of all quarter-winning scores over the past four years. So, in a 7-7 quarter, 7 is actually counted twice. Although the table above does not tell us what combinations are best for each quarter, logic indicates if you have two low-percentage numbers the odds are not in your favor to win the cash.</p>
<p><strong>First Quarter:</strong> If you have an 8 in the first quarter, give up. In the last five years (over 1,600 first quarters of NFL football), there has been just two first quarter winners with an 8 (somehow the Vikings and Adrian Peterson scored 28 in the first quarter against the Cardinals this year in week 5). In fact, when looking at the first quarter, unless you have a 0, 3 or 7, it’s not looking good. 90.0% of first quarter scores have had scores ending in those three numbers, with 0 hitting 45.5% of the time. (And don’t celebrate if you have 2 or 5; 2 has hit six times and 5 hit five times in the last six years.)</p>
<p><strong>Last Three Quarters:</strong> 0-3-7 continue to be the most popular numbers in the last three quarters, but not by nearly the same dominant margin — 0-3-7 account for 68.9% of numbers in the second quarter, 59.5% in the third and 47.8% at game’s end. So as the game progresses, other numbers are able to get some action. For instance, 4 more than doubles its percentage from the first to second quarter (5.9% to 13.0%), and it even overtakes 3 in the fourth quarter. And although the 2-5-8 combo are the runts of the litter in the first quarter (0.4% combined), in the fourth quarter they have accounted for 13.7% of hits in the last six years.</p>
<p><strong>Final Quarter:</strong> In some pools, the end of game score pays more than the rest of the quarters. In these pools, the most valuable combos are 7-0, 3-0, 7-4, 4-1, 4-0 and 7-3. These six account for over 35.9% of the final scores over the past six years. 2-2 has NEVER hit in the past five years.</p>
<h2>Super Bowl History</h2>
<p><img class="alignleft size-full wp-image-1010" title="2012-super-bowl-squares-4" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-4.png" alt="2012 Super Bowl Squares Odds" width="345" height="268" /></p>
<p>Data from 45 years of Super Bowls tells much of the same story as the past six NFL seasons. The top six combos from 180 Super Bowl quarters are the same as our five-year data (with 4-0 tied for 5th), and again, almost two-thirds of the scores end in 0, 3 or 7. On the flip side, 18 combinations of numbers have failed to appear in the Super Bowl, including the three of the four that didn’t hit in all of 11-12 (2-9 was the exception). The number you certainly want to stay away from is 5 as it has partnered only with 0, 1, and 9 for winning combinations (not even 5-3 or 5-7 have happened in the Super Bowl!).</p>
<p>The most common Super Bowl final score combination? 7-4 hit in five of the 45 years. Interestingly enough, the NFC had the 7 each time. 1, 2, 5, 8 and 9 have NEVER hit in the first quarter of the Super Bowl.</p>
<h2>Patriots vs. Giants</h2>
<p>While we can’t do the same type of combination matrix for individual teams as we have in the rest of the analysis, we can look at the Patriots and Giants most frequent scores this year. The Patriots have played 18 games (72 quarters of football), while the Giants played one additional playoff game for 76 quarters.</p>
<p><img class="alignleft size-full wp-image-1011" title="2012-super-bowl-squares-5" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-5.png" alt="2012 Super Bowl Squares Odds" width="587" height="128" /></p>
<p>The Steelers and the Packers also may be more prone to particular numbers compared to what our five-year data would suggest. This table shows the difference between the historical average and the average for each team this year.</p>
<p><img class="alignleft size-full wp-image-1012" title="2012-super-bowl-squares-6" src="http://caseyshead.com/wp-content/uploads/2012/01/2012-super-bowl-squares-6.png" alt="2012 Super Bowl Squares Odds" width="591" height="82" /></p>
<p>In some years, a participating team may outpace the league average for one reason or another. For instance, in 2009-10 the Colts hit 0 about half the times they would have been expected to land on 0. In fact, the Colts had 0 only 10 times last season – and three of them were against the Jets in the AFC Championship!</p>
<p>One number in particular stands out in this bunch: the Giants hit 0 about 25% more than the historical average. You might think that maybe it’s because they haven’t score in the first part of games. In actuality, though, it’s because the Giants are prone to score twice in a quarter – a touchdown AND a field goal. A 10 is the same as a 0 when it comes to squares. In fact, in 12 postseason quarters the Giants have scored 10 points in five of the quarters. Also, in 12 postseason quarters the Giants have finished a quarter with 0 eight times, including every quarter against the 49ers in the NFC Championship.</p>
<h2>2012 Super Bowl Squares Prediction</h2>
<p>So what does all this analysis tell us about this year’s big game? First of all it tells me I wasted multiple hours proving to myself that 0, 3, 4 and 7 are good, and if I get 2 or 5 I’m screwed. But based on the last four years of data, Super Bowl history and this year’s competing teams, I’ll go with quarter scores of NE 7-0, NE 14-10, NE 21-20 and NYG 30-27 in overtime..</p>
<p>But really, I’d be just as happy to see an early field goal and a couple of first quarter safeties, no further scoring, and four winning 5-2 quarters. Good luck!</p>
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		<title>Lesson in Bad Logo Design (and Naming)</title>
		<link>http://caseyshead.com/lesson-in-bad-logo-design-and-naming/</link>
		<comments>http://caseyshead.com/lesson-in-bad-logo-design-and-naming/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 22:16:49 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=985</guid>
		<description><![CDATA[Did you hear the one about the professional baseball team that named themselves after a serial killer who slit the throats of female prostitutes (prior to abdominal mutilations) back in the day? This isn&#8217;t a joke. A London, Ontario based member of the Frontier League (not affiliated with Major League Baseball) named their team The [...]]]></description>
			<content:encoded><![CDATA[<p>Did you hear the one about the professional baseball team that named themselves after a serial killer who slit the throats of female prostitutes (prior to abdominal mutilations) back in the day?</p>
<p>This isn&#8217;t a joke. A London, Ontario based member of the Frontier League (not affiliated with Major League Baseball) named their team The Rippers&#8230; presumably after Jack the Ripper looking at their <a href="http://caseyshead.com/category/freelance-designer-portfolio/logo-designs/">logo design</a>. This has caused quite a bit of outrage by many including, Megan Walker, the director of a local London Abused Women&#8217;s Center stating, &#8220;People are outraged. I think it&#8217;s appalling. It&#8217;s insulting and stupid and they better rethink their entire marketing strategy&#8221;.</p>
<p>I can only imagine the marketing team&#8217;s response: &#8220;What? Too soon?&#8221;</p>
<p>The team name does not offend me personally (I actually kind of like it), but what does bother me is the way the marketing/design team decided to go forward with the name and logo design without listening to their client or doing any sort of market research. Their job is to stay focused on the client’s requirements by sticking to the brief.</p>
<p>This all being said, I will give the logo designer and marketing firm a few kudos:</p>
<ol>
<li>If they wanted some free press to help promote the new baseball team, they got it.</li>
<li>The logo is awesome and I would buy their merchandise because of the controversy created over the design.</li>
</ol>
<div>What do you think of the logo and naming? Distasteful? Or did these guys know what they were doing?</div>
<hr />
<div><strong>UPDATE&#8230;</strong></div>
<div><strong></strong>I found <a href="http://www.cracked.com/article_15646_the-worlds-most-ridiculous-sports-team-names.html" target="_blank">this old Cracked article</a> uncovering a few other controversial/hilarious/unfortunate/racist sports team names including:</div>
<div>
<ul>
<li>Butte Pirates (Butte County High School)</li>
<li>Centralia Orphans (High school)</li>
<li>Scottsdale Community College Fighting Artichokes</li>
<li>Chattanooga Central Purple Pounders</li>
<li>Yuma Criminals</li>
<li>Mpumalanga Dangerous Darkies (South African soccer team, early &#8217;90s)</li>
<li>Pekin Chinks (high school, defunct, changed to Dragons in 1980)<strong><strong><strong><strong><br />
</strong></strong></strong></strong></li>
<li>Hokkaido Nippon Ham Fighters</li>
</ul>
</div>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2011 Super Bowl Squares Odds</title>
		<link>http://caseyshead.com/2011-super-bowl-squares-odds/</link>
		<comments>http://caseyshead.com/2011-super-bowl-squares-odds/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 17:58:49 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=929</guid>
		<description><![CDATA[Looking for 2012 Super Bowl Squares Odds? Click here! We’ve all been in one of those Super Bowl Squares pools. You know, the kind – where you put a buck in the pot and are assigned a square on a 10×10 grid. Each square corresponds to a pair of numbers, one for the NFC team [...]]]></description>
			<content:encoded><![CDATA[<p><strong><br />
<h1><a href="http://caseyshead.com/2012-super-bowl-squares-odds/">Looking for 2012 Super Bowl Squares Odds? Click here!</a></h1>
<p></strong><br />
We’ve all been in one of those Super Bowl Squares pools. You know, the kind – where you put a buck in the pot and are assigned a square on a 10×10 grid. Each square corresponds to a pair of numbers, one for the NFC team and one for the AFC team. The score at the end of each quarter — specifically the ones digit for each team’s score — determines which square wins 25% of the total cash pot. For instance, if the Steelers lead the Packers 17-14 at halftime, the person with 7 on the Steelers axis and 4 on the PAckers axis wins the cash.</p>
<p>I’ve always wondered which squares were most likely to win. Logic tells you that a combination of 0s, 3s and 7s could be good, while 2s and 5s are not so good. So what squares are the best and which numbers should you hope to randomly draw? I looked at data for all NFL games played since the 2006-07 season to determine the answer to that question, and then I looked at results from past Super Bowls and scores from the 2010-11 Steelers and Packers games to determine your best bets for Super Bowl XLV in Dallas.</p>
<h3>The Basics (Using 2010-11 Data)</h3>
<p><a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-1.jpg"><img class="alignright size-full wp-image-930" title="super-bowl-squares-1" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-1.jpg" alt="" width="349" height="270" /></a></p>
<p>There were 256 regular season NFL games and ten postseason games so far this year for a total of 266 games…or more importantly, 1,064 quarters played and 1,064 combinations of winning scores. Even though there are 100 squares on the board, we’ll group like combinations (e.g. 3-7 and 7-3) to make our findings a little clearer.</p>
<p>As expected, the most frequent scores this year ended in 0 (596 times), 7 and 3 – almost two-thirds of the possible scores. The least frequent were 2 (22 times), 5, 9 and 8. And the most frequent combinations? 7-0 (155 times), 3-0, 0-0, 7-3 and 7-4. Over 45% of the combinations were made of these five winners. Three combinations did not happen a single time during the past NFL season¬ 2-1, 2-2, 2-6, 2-8, 5-5 &amp; 5-6.</p>
<p>(A note about the graphics in this article: I used a color-coding system to show the largest numbers in dark green and the smallest numbers in dark red. The rest of the numbers fall somewhere in the green-yellow-red spectrum.)</p>
<p>&nbsp;</p>
<h3>More Details (Using Data From the Past Five Years)</h3>
<p>The disbursement table for 2010-11 looks remarkably the same as the table that includes data from the past four years (consists of all 1,067 regular season and postseason games from 2006-07 through the 2010-11 playoffs). The latter chart, though, obviously includes five times as many data points and may be a slightly better indicator of the true probability of each of the combinations. Here is the hit percentage (since I know some of you would rather see % rather than the raw #) for each combination.<br />
<a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-2.jpg"><img class="alignnone size-full wp-image-931" title="super-bowl-squares-2" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-2.jpg" alt="" width="617" height="267" /></a></p>
<h3>Breaking It Down Even More (Quarter-By-Quarter)</h3>
<p>To this point, our data has simply shown the aggregate number of occurrences for each number across all quarters. What the data hasn’t shown is some numbers are better to have in one quarter over another. For instance, you might expect a 0-0 to happen much more frequently at the end of the first quarter (because of a scoreless first quarter) compared to the end of the game.<br />
<a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-3.jpg"><img class="alignnone size-full wp-image-932" title="super-bowl-squares-3" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-3.jpg" alt="" width="585" height="152" /></a></p>
<p>These numbers show the percentage of all quarter-winning scores over the past four years. So, in a 7-7 quarter, 7 is actually counted twice. Although the table above does not tell us what combinations are best for each quarter, logic indicates if you have two low-percentage numbers the odds are not in your favor to win the cash.</p>
<p><strong>First Quarter:</strong> If you have an 8 in the first quarter, give up. In the last five years (over 1,300 first quarters of NFL football), there has been just one first quarter winners with an 8 (remember when Mike Vick lit up the Redskins for 28 first quarter points in week 10 this year?). In fact, when looking at the first quarter, unless you have a 0, 3 or 7, it’s not looking good. 90.1% of first quarter scores have had scores ending in those three numbers, with 0 hitting 45.7% of the time. (And don’t celebrate if you have 2 or 5; 2 has hit four times and 5 hit three times in the last five years.)</p>
<p><strong>Last Three Quarters:</strong> 0-3-7 continue to be the most popular numbers in the last three quarters, but not by nearly the same dominant margin — 0-3-7 account for 68.8% of numbers in the second quarter, 59.2% in the third and 47.6% at game’s end. So as the game progresses, other numbers are able to get some action. For instance, 4 more than doubles its percentage from the first to second quarter (6.1% to 13.3%), and it even overtakes 3 in the fourth quarter. And although the 2-5-8 combo are the runts of the litter in the first quarter (0.3% combined), in the fourth quarter they have accounted for 13.5% of hits in the last five years.</p>
<p><strong>Final Quarter:</strong> In some pools, the end of game score pays more than the rest of the quarters. In these pools, the most valuable combos are 7-0, 3-0, 7-4, 4-1 and 4-0. These five account for over 31% of the final scores over the past five years. 2-2 has NEVER hit in the past five years.</p>
<h3>Super Bowl History</h3>
<p><a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-4.jpg"><img class="size-full wp-image-933 alignright" title="super-bowl-squares-4" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-4.jpg" alt="" width="342" height="266" /></a></p>
<p>Data from 44 years of Super Bowls tells much of the same story as the past five NFL seasons. The top six combos from 176 Super Bowl quarters are the same as our five-year data, and again, almost two-thirds of the scores end in 0, 3 or 7. On the flip side, 18 combinations of numbers have failed to appear in the Super Bowl, including the five of the six that didn’t hit in all of 10-11 (2-8 was the exception). The number you certainly want to stay away from is 5 as it has partnered only with 0, 1, and 9 for winning combinations (not even 5-3 or 5-7 have happened in the Super Bowl!).<br />
The most common Super Bowl final score combination? 7-4 hit in five of the 44 years. Interestingly enough, the NFC had the 7 each time. 1, 2, 5, 8 and 9 have NEVER hit in the first quarter of the Super Bowl.</p>
<p>&nbsp;</p>
<h3>Steelers vs. Packers</h3>
<p>While we can’t do the same type of combination matrix for individual teams as we have in the rest of the analysis, we can look at the Steelers and Packers most frequent scores this year. The Steelers have played 18 games (72 quarters of football), while the Pack played one additional playoff game for 76 quarters.</p>
<p><a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-5.jpg"><img class="alignnone size-full wp-image-934" title="super-bowl-squares-5" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-5.jpg" alt="" width="582" height="129" /></a></p>
<p>The Steelers and the Packers also may be more prone to particular numbers compared to what our five-year data would suggest. This table shows the difference between the historical average and the average for each team this year.</p>
<p><a href="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-6.jpg"><img class="alignnone size-full wp-image-935" title="super-bowl-squares-6" src="http://caseyshead.com/wp-content/uploads/2011/01/super-bowl-squares-6.jpg" alt="" width="583" height="79" /></a></p>
<p>In some years, a participating team may outpace the league average for one reason or another. For instance, in 2009-10 the Colts hit 0 about half the times they would have been expected to land on 0. In fact, the Colts had 0 only 10 times last season – and three of them were against the Jets in the AFC Championship!</p>
<p>While the Steelers don’t seem to deviate too far from the historical league averages, The Packers do hit 8 more than history would suggest. The Packers hit 8 at three times more often than expected. Initially I thought this was because the Pack was one of the leading scorers in the league, and thus more likely to get four touchdowns and a score ending in 8. It turns out, though, the Pack is only the 10th leading scorer in the league, just ahead the 12th place Steelers. But when Green Bay did score, they could score in bunches: twice they scored 28 points in a quarter, and 10 times they hit 14 points.</p>
<h3>Prediction</h3>
<p>So what does all this analysis tell us about this year’s big game? First of all it tells me I wasted multiple hours proving to myself that 0, 3, 4 and 7 are good, and if I get 2 or 5 I’m screwed. But based on the last four years of data, Super Bowl history and this year’s competing teams, I’ll go with quarter scores of 7-7, GB 14-10, GB 14-13 and GB 28-24.</p>
<p>But really, I’d be just as happy to see an early field goal and a couple of first quarter safeties, no further scoring, and four winning 5-2 quarters. Good luck!</p>
<hr />
<p>Andy Frushour is the commissioner of the <a href="http://playmonkeyball.com/" target="_blank">Monkeyball World Championships</a> (a popular tournament version of the classic ladder golf game). Casey Frushour is a <a href="http://www.caseyshead.com">freelance graphic designer in Ann Arbor, Michigan</a>.</p>
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		<title>New Big Ten Logo Disappoints Most</title>
		<link>http://caseyshead.com/new-big-ten-logo-disappoints-most/</link>
		<comments>http://caseyshead.com/new-big-ten-logo-disappoints-most/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 23:43:16 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=902</guid>
		<description><![CDATA[The Big Ten Conference revealed its new logo today and I don&#8217;t think the designers at Pentagram are getting the feedback they hoped for. In their defense, they were given the tough task of replacing the ultra-creative existing logo, which injected an 11 (representing the number of schools in the Big Ten) seamlessly into its [...]]]></description>
			<content:encoded><![CDATA[<p>The Big Ten Conference revealed its new logo today and I don&#8217;t think the designers at <a href="http://www.pentagram.com/en/" target="_blank">Pentagram</a> are getting the feedback they hoped for.</p>
<p>In their defense, they were given the tough task of replacing the ultra-creative <a href="http://www.realclearsports.com/blognetwork/rcs_sidelines/Big%20Ten%20Logo.jpg" target="_blank">existing logo</a>, which injected an 11 (representing the number of schools in the Big Ten) seamlessly into its design. I didn&#8217;t expect much, but their efforts left a lot to be desired.</p>
<p><div id="attachment_915" class="wp-caption alignright" style="width: 253px"><img src="http://caseyshead.com/wp-content/uploads/2010/12/logo-big-ten-31.jpg" alt="Big Ten Logos" title="logo-big-ten-3" width="243" height="100" class="size-full wp-image-915" /><p class="wp-caption-text">Which one makes a better first impression?</p></div>That all being said, I don&#8217;t think the new logo is a total bust. The biggest mistake of this unveiling process was showing the logo in its simplest form &#8211; one color (and about the most un-bold color possible) on a white background. They should have dressed the design up a bit introducing the new look with 3D effects, reflections, and textures so people could get an idea how the logo would look when polished. Also, I have no idea what the purpose of the bottom horizontal bar is. If they want the full effect of the negative space to work, I think they should have left that element off (see my example above).</p>
<p>In summary, my first impression of the new logo was that it looked very amateurish &#8211; but with a bit of styling, a color adjustment, and lopping off the bottom 10%&#8230; it could be saved.</p>
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		<slash:comments>4</slash:comments>
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		<title>Getting Creative With Chatroulette</title>
		<link>http://caseyshead.com/getting-creative-with-chat-roulette/</link>
		<comments>http://caseyshead.com/getting-creative-with-chat-roulette/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 13:30:18 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=855</guid>
		<description><![CDATA[If you haven&#8217;t heard of Chatroulette by now, it&#8217;s a website that randomly matches you up with someone else in the world via a web camera. You can choose to interact with the other person or click &#8220;next&#8221; to move on to another. It&#8217;s kind of like speed-dating&#8230; except you have to be careful of [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t heard of <a target="_blank" href="http://chatroulette.com/">Chatroulette</a> by now, it&#8217;s a website that randomly matches you up with someone else in the world via a web camera. You can choose to interact with the other person or click &#8220;next&#8221; to move on to another. It&#8217;s kind of like speed-dating&#8230; except you have to be careful of the occasional (read: frequent) exhibitionist pervert on the other end.</p>
<p>Perverts aside, some people have decided to use Chatroulette to show off their amazing creative talents. Check out this improv piano guy and the speed painter.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/JTwJetox_tU&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JTwJetox_tU&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/wQZR2r2Wjhw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wQZR2r2Wjhw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>Casey&#8217;s Head is Featured in ABEC&#8217;s Small Business Review</title>
		<link>http://caseyshead.com/caseys-head-is-featured-in-abecs-small-buisiness-review/</link>
		<comments>http://caseyshead.com/caseys-head-is-featured-in-abecs-small-buisiness-review/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:53:50 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=850</guid>
		<description><![CDATA[A few weeks ago a client of mine, Gwen&#8217;s Cake Decorating, referred me to ABEC&#8217;s Small Business Review (thanks Gwen!). ABEC&#8217;s is a free monthly publication focusing on small business owners and the stories of how they turned their passion into a business. I had never really been interviewed before, so I was curious how [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago a client of mine, Gwen&#8217;s Cake Decorating, referred me to ABEC&#8217;s Small Business Review (thanks Gwen!). ABEC&#8217;s is a free monthly publication focusing on small business owners and the stories of how they turned their passion into a business.</p>
<p>I had never really been interviewed before, so I was curious how the article would turn out. I thought their journalist did a fantastic job of sifting through all the information I gave her and summarized the story of how Casey&#8217;s Head came to be.</p>
<p><a href="http://www.abecssbr.net/annarbor-april-caseys-head.asp" target="_blank">Read the complete article here &gt;&gt;</a></p>
]]></content:encoded>
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		<title>Stop Motion T-Shirt War</title>
		<link>http://caseyshead.com/stop-motion-t-shirt-war/</link>
		<comments>http://caseyshead.com/stop-motion-t-shirt-war/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:17:10 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[shirt design]]></category>
		<category><![CDATA[t-shirts]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=843</guid>
		<description><![CDATA[I stumbled across this video today and, as a designer of custom t-shirts myself, I absolutely loved it. It amazes me how much time some people put into projects like this one just to entertain folks on the internet for free&#8230;. well, after further review, they are selling each of the shirts online &#8211; genius!]]></description>
			<content:encoded><![CDATA[<p>I stumbled across this video today and, as a <a href="http://caseyshead.com/category/freelance-designer-portfolio/shirt-designs/">designer of custom t-shirts</a> myself, I absolutely loved it. It amazes me how much time some people put into projects like this one just to entertain folks on the internet for free&#8230;. well, after further review, they are <a href="http://rhettandlink.com/blog/t-shirt-war-store/" target="_blank">selling each of the shirts online</a> &#8211; genius!<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/DKWdSCt4jGE&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/DKWdSCt4jGE&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>2010 Super Bowl Squares Breakdown</title>
		<link>http://caseyshead.com/2010-super-bowl-squares-breakdown/</link>
		<comments>http://caseyshead.com/2010-super-bowl-squares-breakdown/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 14:08:58 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=783</guid>
		<description><![CDATA[You&#8217;re probably really looking for 2011&#8242;s Super Bowl Squares Odds. Super Bowl Squares Odds We’ve all been in one of those Super Bowl Squares pools. You know, the kind &#8211; where you put a buck in the pot and are assigned a square on a 10&#215;10 grid. Each square corresponds to a pair of numbers, [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;re probably really looking for <a href="http://caseyshead.com/2011-super-bowl-squares-odds/">2011&#8242;s Super Bowl Squares Odds</a>.</p>
<h3>Super Bowl Squares Odds</h3>
<p>We’ve all been in one of those Super Bowl Squares pools. You know, the kind &#8211; where you put a buck in the pot and are assigned a square on a 10&#215;10 grid. Each square corresponds to a pair of numbers, one for the NFC team and one for the AFC team. The score at the end of each quarter — specifically the ones digit for each team’s score — determines which square wins 25% of the total cash pot. For instance, if the Colts lead the Saints 17-14 at halftime, the person with 7 on the Colts axis and 4 on the Saints axis wins the cash.</p>
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<p>I’ve always wondered which squares were most likely to win. Logic tells you that a combination of 0s, 3s and 7s could be good, while 2s and 5s are not so good. So what squares are the best and which numbers should you hope to randomly draw?  I looked at data for all NFL games played since the 2006-07 season to determine the answer to that question, and then I looked at results from past Super Bowls and scores from the 2009-10 Colts and Saints games to determine your best bets for Super Bowl XLIV in Miami.</p>
<h3>The Basics (Using 2009-10 Data)</h3>
<p><img class="alignright size-medium wp-image-787" title="super-bowl-squares-1" src="http://caseyshead.com/wp-content/uploads/2010/01/super-bowl-squares-1-300x230.jpg" alt="super-bowl-squares-1" width="300" height="230" />There were 256 regular season NFL games and ten postseason games so far this year for a total of 266 games…or more importantly, 1,064 quarters played and 1,064 combinations of winning scores. Even though there are 100 squares on the board, we’ll group like combinations (e.g. 3-7 and 7-3) to make our findings a little clearer.</p>
<p>As expected, the most frequent scores this year ended in 0 (597 times), 7 and 3 &#8211; over two-thirds of the possible scores.  The least frequent were 2 (26 times), 5, 9 and 8. And the most frequent combinations? 7-0 (146 times), 3-0, 0-0, 7-3 and 7-4.  Over 45% of the combinations were made of these five winners.  Three combinations did not happen a single time during the past NFL season­ 2-2, 5-5, 6-5.</p>
<p>(A note about the graphics in this article: I used a color-coding system to show the largest numbers in dark green and the smallest numbers in dark red.  The rest of the numbers fall somewhere in the green-yellow-red spectrum.)</p>
<h3>More Details (Using Data From the Past Four Years)</h3>
<p>The disbursement table for 2009-10 looks remarkably the same as the table that includes data from the past four years (consists of all 1,067 regular season and postseason games from 2006-07 through the 2010 playoffs).  The latter chart, though, obviously includes four times as many data points and may be a slightly better indicator of the true probability of each of the combinations.  Here is the hit percentage (since I know some of you would rather see % rather than the raw #) for each combination.</p>
<p><img class="aligncenter size-full wp-image-788" title="superbowl-squares-2" src="http://caseyshead.com/wp-content/uploads/2010/01/superbowl-squares-2.jpg" alt="superbowl-squares-2" width="610" height="260" /></p>
<h3>Breaking It Down Even More (Quarter-By-Quarter)</h3>
<p>To this point, our data has simply shown the aggregate number of occurrences for each number across all quarters.  What the data hasn’t shown is some numbers are better to have in one quarter over another.  For instance, you might expect a 0-0 to happen much more frequently at the end of the first quarter (because of a scoreless first quarter) compared to the end of the game.</p>
<p><img class="aligncenter size-full wp-image-822" title="superbowl-squares-3new" src="http://caseyshead.com/wp-content/uploads/2010/01/superbowl-squares-3new.jpg" alt="superbowl-squares-3new" width="486" height="124" /></p>
<p>These numbers show the percentage of all quarter-winning scores over the past four years.  So, in a 7-7 quarter, 7 is actually counted twice.  Although the table above does not tell us what combinations are best for each quarter, logic indicates if you have two low-percentage numbers the odds are not in your favor to win the cash.</p>
<p><strong>First Quarter: </strong>If you have an 8 in the first quarter, give up.  In the last four years (over 4,200 quarters of NFL football), there have been ZERO first quarter winners with an 8.  In fact, when looking at the first quarter, unless you have a 0, 3 or 7, it’s not looking good.  89.6% of first quarter scores have had scores ending in those three numbers, with 0 hitting 45.5% of the time.  (And don’t celebrate if you have 2 or 5; 2 has hit three times and 5 hit two times in the last four years.)</p>
<p><strong>Last Three Quarters: </strong>0-3-7 continue to be the most popular numbers in the last three quarters, but not by nearly the same dominant margin &#8212; 0-3-7 account for 68.6% of numbers in the second quarter, 59.4% in the third and 48.2% at game’s end.   So as the game progresses, other numbers are able to get some action.  For instance, 4 doubles its percentage from the first to second quarter (6.5% to 12.9%), and it even overtakes 3 in the fourth quarter.  And although the 2-5-8 combo are the runts of the litter in the first quarter (0.2% combined), in the fourth quarter they have accounted for 13.3% of hits in the last four years.</p>
<p><strong>Final Quarter: </strong>In some pools, the end of game score pays more than the rest of the quarters.  In these pools, the most valuable combos are 7-0, 3-0, 7-4, 4-1 and 4-0.  These five account for over 31% of the final scores over the past four years.  2-2 and 9-9 NEVER hit in the past four years.</p>
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<h3>Super Bowl History</h3>
<p><img class="alignright size-full wp-image-790" title="superbowl-squares-4" src="http://caseyshead.com/wp-content/uploads/2010/01/superbowl-squares-4.jpg" alt="superbowl-squares-4" width="334" height="260" />Data from 43 years of Super Bowls tells much of the same story as the past four NFL seasons.  The top six combos from 172 Super Bowl quarters are the same as our four-year data, and again, almost two-thirds of the scores end in 0, 3 or 7. On the flip side, 18 combinations of numbers have failed to appear in the Super Bowl, including the three that didn’t hit in all of 09-10. The number you certainly want to stay away from is 5 as it has partnered only with 0, 1, and 9 for winning combinations (not even 5-3 or 5-7 have happened in the Super Bowl!).</p>
<p>The most common Super Bowl final score combination?  7-4 hit in five of the 43 years.  Interestingly enough, the NFC had the 7 each time.  1, 2, 5, 8 and 9 have NEVER hit in the first quarter of the Super Bowl.</p>
<h3>Colts vs. Saints</h3>
<p>While we can’t do the same type of combination matrix for individual teams as we have in the rest of the analysis, we can look at the Colts and Saints most frequent scores this year.  Each team has played 18 games – or 72 quarters of football.</p>
<p><img class="aligncenter size-full wp-image-839" title="super-bowl-5-new" src="http://caseyshead.com/wp-content/uploads/2010/01/super-bowl-5-new1.jpg" alt="super-bowl-5-new" width="565" height="123" /></p>
<p>The Colts and the Saints also may be more prone to particular numbers compared to what our four-year data would suggest.  This table shows the difference between the historical average and the average for each team this year.</p>
<p><img class="aligncenter size-full wp-image-840" title="super-bowl-6-new" src="http://caseyshead.com/wp-content/uploads/2010/01/super-bowl-6-new.jpg" alt="super-bowl-6-new" width="565" height="67" /></p>
<p>For instance, teams historically land on 0 27.3% of the time.  The Colts, however, hit 0 only 13.9% of the time (a difference of 13.4%) – or about half the amount they would have been expected to land on 0.  The Saints hit 0 19.4% of the time.  This low number of 0s is likely because each team had only five scoreless first quarters this year.  In fact, the Colts had 0 only 10 times this season – and three of them were against the Jets in the AFC Championship!</p>
<p>On the other hand, the Saints hit 8 in 12.5% of its quarters which is almost five times the league’s 2.8% average.  The Colts, too, also like 8 more than the rest of the league, hitting 8 9.7% of the time.  Why would these two teams land on 8 so often?  I think this could be for two different reasons: 1) the Saints were the league&#8217;s highest scoring team, thus making them more apt to score multiple touchdowns and get to 28, 38 and even 48 points (which they did twice in 2009; and 2) the Colts were the worst team in the league in terms of number of field goals made, which makes them less likely to sneak into some of the funky multiples-of-three numbers (and on top of that, they score lots of touchdowns!).</p>
<h3>Prediction</h3>
<p>So what does all this analysis tell us about this year’s big game? First of all it tells me I wasted multiple hours proving to myself that 0, 3, 4 and 7 are good, and if I get 2 or 5 I’m screwed.  But based on the last four years of data, Super Bowl history and this year’s competing teams, I’ll go with quarter scores of NO 10-7, IND 21-17, IND 28-24 and a final of IND 31-27.</p>
<p>But really, I’d be just as happy to see an early field goal and a couple of first quarter safeties, no further scoring, and four winning 5-2 quarters.  Good luck!</p>
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<p><em>Andy Frushour is the commissioner of the <a title="The Ultimate Ladder Golf Game" href="http://www.playmonkeyball.com" target="_blank">Monkeyball World Championships</a> (a popular tournament version of the classic ladder golf game).  Casey Frushour is a <a title="Ann Arbor , Michigan, Graphic Designer Portfolio" href="http://www.caseyshead.com" target="_self">freelance graphic designer</a> in Ann Arbor, Michigan.</em></p>
<p><em>Want to run your own Super Bowl Squares pool? Try one of these resources:</em></p>
<ul>
<li><em><a href="http://www.runyourpool.com/super-bowl-squares.cfm" target="_blank">RunYourPool.com</a></em></li>
<li><em><a href="http://www.superbowlsquares.org/football-squares.php" target="_blank">Super Bowl Squares</a><br />
</em></li>
</ul>
]]></content:encoded>
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		<title>Become a Fan of Casey&#8217;s Head on Facebook</title>
		<link>http://caseyshead.com/become-a-fan-of-caseys-head-on-facebook/</link>
		<comments>http://caseyshead.com/become-a-fan-of-caseys-head-on-facebook/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 22:23:49 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=770</guid>
		<description><![CDATA[Casey&#8217;s Head now has it&#8217;s own Facebook Fan Page so you can receive updates from that overly-addictive site that you&#8217;re always on. I&#8217;ll post my latest designs, insights, and blog entries so you can keep up with what&#8217;s new in Casey&#8217;s Head. Casey&#8217;s Head Graphic Design on Facebook]]></description>
			<content:encoded><![CDATA[<p>Casey&#8217;s Head now has it&#8217;s own Facebook Fan Page so you can receive updates from that overly-addictive site that you&#8217;re always on. </p>
<p>I&#8217;ll post my latest designs, insights, and blog entries so you can keep up with what&#8217;s new in Casey&#8217;s Head.</p>
<p><script type="text/javascript" src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US"></script><script type="text/javascript">FB.init("adb61919a9d79ecee4faa237342d2262");</script><fb:fan profile_id="303980716977" stream="0" connections="10" logobar="1" width="300"></fb:fan>
<div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/pages/Ann-Arbor-MI/Caseys-Head-Graphic-Design/303980716977">Casey&#8217;s Head Graphic Design</a> on Facebook</div>
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		<title>Refer business to me and I&#8217;ll scratch your back (or put money in your pocket&#8230; whichever you prefer)</title>
		<link>http://caseyshead.com/refer-business-to-me-and-ill-scratch-your-back-or-put-money-in-your-pocket-whichever-you-prefer/</link>
		<comments>http://caseyshead.com/refer-business-to-me-and-ill-scratch-your-back-or-put-money-in-your-pocket-whichever-you-prefer/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:10:27 +0000</pubDate>
		<dc:creator>Casey Frushour</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://caseyshead.com/?p=678</guid>
		<description><![CDATA[I run a pretty lean and mean operation here, which means I have taken on the following responsibilities: President CFO Account Executive Business Development Web Developer Creative Director HR Manager Administrative Assistant Janitor Casey&#8217;s Head has successfully worn all these hats from day one, but that doesn&#8217;t mean I don&#8217;t appreciate a little help whenever [...]]]></description>
			<content:encoded><![CDATA[<p>I run a pretty lean and mean operation here, which means I have taken on the following responsibilities:</p>
<ul>
<li>President</li>
<li>CFO</li>
<li>Account Executive</li>
<li>Business Development</li>
<li>Web Developer</li>
<li>Creative Director</li>
<li>HR Manager</li>
<li>Administrative Assistant</li>
<li>Janitor</li>
</ul>
<p>Casey&#8217;s Head has successfully worn all these hats from day one, but that doesn&#8217;t mean I don&#8217;t appreciate a little help whenever I can get it.</p>
<p>That&#8217;s where you all come in to play.</p>
<p>Any time you send a referral my way, I&#8217;ll pay you 10% of the project&#8217;s total (once the client has paid 100% of their invoices). So a $2,500 web design project would land you $250&#8230; not bad!</p>
<p>So go ahead and put on your &#8220;sales&#8221; hat, hit the streets, and let others know about the quality design services that Casey&#8217;s Head provides.</p>
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