3DS Sports Performance aims to be the nation’s premier fitness facility helping people reach their peaks, not only physically, but spiritually as well. Seeing a need for better quality sport-specific training, the company streamlined itself, focusing entirely upon sports performance.

The 3DS Sports Performance name is derived from the three D’s: Discipline, Dedication and Determination.

The logo I designed for 3DS focuses on the company’s goal to help people reach their physical and spiritual peaks. Two graphical elements guide the eye to the top of the “d”, forming the peak and the letters lean forward giving off a feeling of speed and quickness.